Luz Sguerra
FROM AN IDEA TO A KICKASS COMPANY
Digital marketing and growth strategy to launch and scale your business
Let's build your future
PRIVATE MENTORING
LAUNCH - Do you want to start your own business, be a digital nomad or work as a professional from anywhere in the world and don't know how?
Under a holistic perspective, we will define together a tailor-made plan to make your entrepreneurial vision a reality.
Become a contemporary entrepreneur, embrace your transformation journey and get inspired and empowered to live the professional and personal life you dream of.
STRATEGIC MARKETING
GROW - An effective marketing strategy will be crucial to successfully scale your business regardless of the size of your company.
Through an operational plan we will uncover blind spots and untapped potential to modernize and accelerate the growth of your business. We will tackle obstacles from all angles and develop a more holistic and committed vision to achieve your goals.
DIGITAL TRANSFORMATION
EXCEL - Make your company thrive in this era of transformation by driving its digitalisation. We will define a customised strategic plan to accompany you on your innovation journey, embracing change and transformation as the foundation of your business DNA. We will apply modern business intelligence that builds a holistic view of data generation to drive your transition, reducing risk and facilitating adaptation to market changes.
"I HAVE AN IDEA AND I DON'T KNOW WHERE TO START."
Launch
By asking yourself this question you are already starting, don't worry! Finding the right mentor is essential to stop procrastinating! I will accompany you and help you launch your project by providing you with all the necessary tools to:
- Identify your holistic skill set and prepare you mentally and emotionally to size up the leap and propel you to take it.
- Find, validate and define a viable business idea by setting achievable goals.
- Prepare an agile business plan that you will actually use.
- Determine the right tools and technology to get started.
- Activate the launch of your business
"I WANT TO SCALE MY BUSINESS"
Grow
That's exciting! Throughout my career I have supported multiple start-ups in redefining their digital and growth-oriented marketing strategies. want to know how?
- By optimizing their processes, organization and tools.
- Analyzing, reinforcing and improving brand communication and user experience.
- Elaborating a powerful storytelling process to offer real solutions adapted to the client's needs.
- Defining clear objectives and growth strategy Multi channel (web, social networks, email marketing, etc.)
- Preparing the strategy, activation and content marketing in networks.
- Establishing achievable goals with their respective KPI'S and activation steps of the execution path.
"I HAVE NO DIGITAL STRATEGY"
Excel
It is important that you know that what took your company this far, will not take it further; You need to rethink your digital and marketing strategy to better compete in your market. I offer you more than 20 years of experience in digital transformation applied to multinational companies and start ups, achieving:
- Modernize Digital and Technological processes.
- Facilitate an integral Digital Transformation of the company.
- Optimize, redefine and create new processes and channels.
- Design strategic growth plans with the corresponding activation path.
- Elaborate a digital strategy fully aligned with the business objectives and achieve the challenges set.
Service details
| Launch | Grow | Excel |
|---|---|---|
| "I don't know where to start". | "I want to scale my business". | "We have no digital strategy". |
| Launch Plan includes: - Holistic Assessment - Idea and Digital Product Validation - Agile Busines Model - Buyer Persona Definition - Storytelling Process - Multi-Channel Strategy - Email Support 8weeks | Includes everything in the Launch plan plus: - Marketing and Customer Insights - Finding your Voice and Tone: Digital Communication - Branding Brand Image - Growth Strategy - Content Plan - Technology Audit - Online support, weekly 1-on-1 meeting 12 weeks | Includes everything in the Grow plan plus: - Business Vision - Experience Design - Process Review - Organizational Review - Tool Review - Change Management - Unlimited e-mail and meeting support Starting 6 months |
About me
Since I started my career around the year 2000, I have been specializing in the digital transformation of companies, products and services, always standing out for my strategic approach and vision oriented to business development and growth. During this time, I have been able to demonstrate that a large percentage of business processes are optimized thanks to technology, however, as humans we could not adopt these changes at the speed they demand if we fail to transform our critical thinking model, challenging our elasticity to become more analytical, curious and versatile beings.It is precisely this elasticity that has accompanied me during more than 24 years of professional experiences in more than 10 countries between Europe, America and Asia (where I am currently), dealing with transformation in multicultural environments in both East and West, enriching my perspective and interconnecting it to finally organically adopt a global understanding of "change with purpose" facilitating a clear understanding of it, addressing its complexity and reinterpreting it in order to create processes that raise the level of my services, offering my clients an integral approach that not only includes the analytical and technological but also the holistic.
